Virtue Haircare | Patented Alpha Keratin 60ku® Repair

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Regenerative hair repair powered by bio-identical protein.

Virtue uses Alpha Keratin 60ku®, a patented protein originally discovered for wound healing. Unlike animal-derived keratin, this pure protein is identical to human keratin. It acts like a biological GPS, locating damage in the hair shaft and binding to it to physically repave the strand.

Clinically proven to reduce split ends by 95% and increase color vibrancy by 138%, Virtue is the go-to for stylists of A-listers like Jennifer Garner.

From Virtue Recovery shampoo and conditioner to Full, Smooth, and Flourish formulas, each formula rebuilds the hair structure without heavy silicone buildup.

Shop the collection at Skin Love Cream.

Dry & Damage Hair Top Picks for Dry & Damage Hair Scalp Treatment Hair Masks Shampoo Shampoo & Conditioner Conditioner Hair’s Tools Tools & Brushes Hair Solutions

VIRTUE Volumizing Mousse

VIRTUE Volumizing Mousse

$35.00

$40.00

VIRTUE Flourish Shampoo For Thinning Hair

VIRTUE Flourish Shampoo For Thinning Hair

$44.00

Not sure what fits your healthy routine?

Virtue Overnight Scalp & Hair Elixir

Virtue Overnight Scalp & Hair Elixir

$55.00

$60.00

Virtue DAMAGE REVERSE™ SERUM | Skin Love Cream

Virtue DAMAGE REVERSE™ SERUM

$55.00

$60.00

VIRTUE Flourish Conditioner for Thinning Hair

VIRTUE Flourish Conditioner for Thinning Hair

$46.00

VIRTUE Flourish Density Booster | Skin Love Cream

VIRTUE Flourish Density Booster

$50.00

VIRTUE Scalp Remedy Shampoo

VIRTUE Scalp Remedy Shampoo

$44.00

VIRTUE 6-in-1 Styler

VIRTUE 6-in-1 Styler

From $20.00

VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit

VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit

$126.00

VIRTUE Healing Oil | Skin Love Cream

VIRTUE Healing Oil

$42.00

$46.00

VIRTUE Exfoliating Scalp Treatment | Skin Love Cream

VIRTUE Exfoliating Scalp Treatment

$50.00

VIRTUE Volumizing Primer

VIRTUE Volumizing Primer

$36.00

$40.00

VIRTUE Recovery Conditioner

VIRTUE Recovery Conditioner

From $18.00

VIRTUE Refresh Purifying Leave-In Conditioner | Skin Love Cream

VIRTUE Refresh Purifying Leave-In Conditioner

$34.00

VIRTUE Topical Scalp Supplement | Skin Love Cream

VIRTUE Topical Scalp Supplement

$58.00

VIRTUE Refresh Dry Shampoo

VIRTUE Refresh Dry Shampoo

$32.00

$38.00

VIRTUE Full Shampoo

VIRTUE Full Shampoo

$40.00

$44.00

VIRTUE Curl Shampoo

VIRTUE Curl Shampoo

$40.00

$44.00

(5.0)

VIRTUE Curl Conditioner

VIRTUE Curl Conditioner

$40.00

$44.00

VIRTUE Frizz Block Smoothing Spray

VIRTUE Frizz Block Smoothing Spray

$42.00

$46.00

VIRTUE Smooth Conditioner

VIRTUE Smooth Conditioner

$40.00

$44.00

VIRTUE Restorative Treatment Mask | Skin Love Cream

VIRTUE Restorative Treatment Mask

$70.00

VIRTUE Flourish Manta Healthy Hair Brush

VIRTUE Flourish Manta Healthy Hair Brush

$32.00

(5.0)

Liposomal NAD+

$77.00

Le Mieux Ionized Oxygen Infuser

Le Mieux Ionized Oxygen Infuser

$135.00

(5.0)

Vol.U Lift GLP-1 Rebound Duo for Face and Body

VOL.U LIFT GLP-1 Rebound Duo for Face and Body

$195.00

$216.00

The nue co First Milk

$110.00

$125.00

are MB-1 supplements metabolic burn

$65.00

Face Reality Hydrabalance Hydrating Gel oil-free moisturizer for acne-prone skin

Face Reality Hydrabalance Hydrating Gel

$31.00

(5.0)

circadia AquaPorin Hydrating Cream

AquaPorin Hydrating Cream

(5.0)

Skin Script Ageless Skin Moisturizer

Skin Script Ageless Skin Moisturizer

From $30.00

(5.0)

Skin Script Acai Berry Antioxidant Moisturizer

Acai Berry Antioxidant Moisturizer

From $41.00

(5.0)

EltaMD UV Skin Recovery Broad-Spectrum SPF 50 Face Sunscreen

UV Skin Recovery Broad-Spectrum SPF 50 Face Sunscreen

$50.00

GlyMed Plus Comfort Cream With Aloe Vera | Skin Love Cream

GlyMed Plus Comfort Cream With Aloe Vera

$45.00

(4.9)

Le Mieux EGF-DNA Serum | Skin Love Cream

Le Mieux EGF-DNA Serum

$115.00

(5.0)

Face Reality Acne-Safe Kit for Dry or Sensitive Skin gentle acne skincare set

Acne-safe Kit For Dry Or Sensitive Skin

$130.00

(5.0)

K18 Leave-in Molecular Repair Hair Mask

K18 Leave-in Molecular Repair Hair Mask

From $25.00

$30.00

(5.0)

Rouge Reed Diffuser

Rouge Reed Diffuser

$60.00

Rouge 3-Wick Candle

Rouge 3-Wick Candle

$84.00

Charcoal 3-Wick Candle

Charcoal 3-Wick Candle

$84.00

Charcoal Reed Diffuser

Charcoal Reed Diffuser

$60.00

Orange Blossom Neroli Reed Diffuser

Orange Blossom Neroli Reed Diffuser

$60.00

Magic Magnesium

WOODEN SPOON HERBS

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Stress Savior

WOODEN SPOON HERBS

$34.00

Prenatal Essentials

Prenatal Essentials

$59.00

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Frequently Asked Questions

What is Alpha Keratin 60ku®?

A whole protein identical to the keratin in your hair. It binds only to damaged areas, rebuilding the hair fiber from the inside out rather than just coating it.

Why is it celebrity-trusted?

Stylists use it for instant repair of heat and chemical damage. It delivers red-carpet gloss and strength without the weight of traditional styling products.

Is it safe for color-treated hair?

Yes. All formulas are sulfate-free and paraben-free. The protein actually helps lock in color, increasing vibrancy by 138%.

Does it help with hair thinning?

The Flourish® line clears follicle debris and reduces scalp inflammation to support the biological environment for new, thicker growth.