VIRTUE Volumizing Primer


Need a quick primer on what the ingredients in your beauty product labels mean? Here we’ve compiled the most common ingredients found in your skin care, hair care products, as well what they are and what they’re used for.

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This product was carefully selected by a qualified esthetician for acne-prone skin.

Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.

Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types


- Builds volume at the root
- Supports your style for all-day hold
- Mends hair prone to breakage
- Protects against heat and environmental damage
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Key Ingredients:

- Hydrolyzed Wheat Protein: helps increase volume and facilitates styling while improving sheen and the texture of hair.

- Panthenol (Vitamin B5): natural B vitamin that delivers moisture, softness, and shine.

- Hydrolyzed Soy Protein A: protein that helps to improve manageability, conditions and moisturizes hair and improves overall health.

- Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny.

How to use

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.


Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

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