Formulated with cruelty-free, highly effective ingredients, these collections are designed to address a variety of hair concerns such as dryness and curliness.
Additionally, each product is enriched with sea buckthorn berry extract which contains numerous beneficial compounds such as vitamins, antioxidants, amino acids and minerals that all work together to protect against environmental damage that can lead to poor hair condition.

Cult Faves of Our Customers

The Normcore Signature Shampoo is an unpretentious, utilitarian kind of product but that doesn’t make it boringly simple. This cleanser guarantees your tresses get velvety, lustrous, and fully saturated with each wash, regardless of your hair type.
Enriched with coconut oil, this Amika shampoo supplies a copious quantity of antioxidants and vitamins that makes it almost like a nourishing green smoothie for your hair.


When you're pressed for time, trust the Perk Up Dry Shampoo to get your hair looking its best. It won't leave any trace of white residue that may stick around, and it's great for keeping up styles like braids or giving a quick post-workout cleanse. This shampoo works with just two ingredients; rice starch and sea buckthorn, which remove dirt and oil while incorporating omega 7 fatty acids to hydrate the hair. Make sure you add this product to your travel essentials so that it's available anytime you need a rapid refresh without taking a shower!

The Blowout Babe Thermal Brush is a godsend for those who often find themselves short on time. This innovated tyling gadget combines a spherical hairbrush with a blow dryer to eliminate frizz while providing a salon-quality blowout.